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DOES PRICE MATTER IF THE QUALITY IS MORE THAN FAIR?

Home / Connect with customers / DOES PRICE MATTER IF THE QUALITY IS MORE THAN FAIR?

We all know that to get quality, price is the best known short-cut “Pay more to get better products”.

Customers normally inquire about prices but specialty coffee is no exception to this basic agenda. Mr Chris, Connect coffee director/ coffee hunter, describes speciality coffee as “beans of best quality and flavour which are produced in special microclimates ….”

Compared to some mainstream Cafés and Restaurants prices, specialty prices are a bit higher by 25-30% as per the consumer price index 2018. This is obscure to a variety of customers, who would prefer “quantity over quality”.

There are several health benefits for choosing quality, that require digging a little deeper into your pocket to get you that extremely good cup of coffee.

  • Specialty coffee can improve energy levels making you smarter.
  • Specialty coffee can help you burn fat.
  • Specialty coffee appears to have protective effects for the liver.
  • Specialty coffee may lower risk of type 2 diabetes.
  • Specialty coffee can fight depression and make you happier.

The only question in our minds should be whether to consume the said “specialty coffee” with a dark or medium roast. The Dark roast coffee (Romeo blend) are dark brown in colour and have a sheen of oil on the surface evident in your cup when it is hand brewed, with a smoky dark chocolate taste.The Medium roast coffee (Juliet blend) are  brown in colour and exhibit more balanced  fruity flavours, aroma and acidity.

Pricing of specialty coffee is changing the lives of millions around the world from farmers in the seed to cup project, improve customers coffee experience, job creation to economic growth.

Be part of this change, grab your delicious cup and help us support the coffee drinking culture in Kenya.

Does freshly roasted sustainability sourced coffee sent right to your doorstep, at discounted price, with free delivery sounds good to you? Drop us a comment on Facebook, Instagram.

 

 

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